The Story Behind The Music

Because music affects us deeply, music is an essential brand asset. It is the voice of the brand, a key link in a brand’s strategy of offering a higher experience to its clientèle. There is a story behind every playlist. Unique brands use tailor-made playlists. Standard or algorithmic playlists weaken a brand. Truly inspiring musical selections guide customers into a brand’s history and identity. We ear-craft our playlists to the brand’s identity and its context: geography, architecture, history, function and time. There is no luxury without culture and excellence.

The Story Behind The Music

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The Art of Music Design

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The Art of Music Design

Designing musical ambiences is becoming an essential art form of our time. Underneath relatively simple tasks like selecting and sequencing compositions, smooth transitions, beat matching, cueing and EQ-ing, lies a savoir-faire of incredible depth and subtlety. It means sensing the identity of your brand with spot on accuracy and curating the right musical ambience for the right context to give your clientele memories that will stay with them forever. Executing on this vision requires rare talent, cross-disciplinary approach and the entire history of recorded music as its toolbox.

A Unique Contextual Music Database

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A Unique Contextual Music Database

Culture is a human-only skill. A brand cannot be reduced to algorithms or circumscribed by any genre of music. Emotions are much more than the sum total of pitch, tempo, scale, harmonics, beats per minute or genre of a musical composition. With our unique database of high value sound recordings, indexed by contextual keywords, as a starting point, you do not need to be a music expert to have a creative conversation with us: our keywords help you convey your musical ambitions to a dedicated creative account manager.

A Time-Synched Delivery System

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A Time-Synched Delivery System

The Music Curator delivery system is robust, designed for absolute simplicity and remotely timed to the scheduled activity of each venue, across time zones. Connect our player, the size of the palm of a hand, to your music system and to the Internet, switch it on: that’s all you will ever need to do. No (mis)handling by your staff. No streaming, to save bandwidth. We monitor and update remotely across time zones according to your specific needs. The player withstands internet outages and works even offline.For retail chains, we can schedule inserts and announcements.

Quality of Sound Matters

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Quality of Sound Matters

Music is emotion. A sophisticated clientele deserves an unadulterated musical experience. Sound quality will become a central issue in the global battle of brands. From input to output, respect for the music as the artist intended demands an attention to the smallest details. We use only exceptional recordings and deliver them encoded in the highest sound quality in the business. The sound system at your end should be well calibrated to transmit faithfully the original recorded musical experience to your guests. Any deterioration of the sound signal degrades the guests’ experience.

A Full Service Music Partner

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A Full Service Music Partner

The musical identity of a brand extends to all its communications. Music is an à la carte experience. We can be your partner for all your music needs: localization of your existing musical identity; community management; online campaigns and events; live music; etc. As brands and customers’ tastes evolve over time, we bring strategy, we bring musical consistency. Exceptional brands are cultural references, taste-makers. A brand’s musical selections must be a declaration of pleasure in perfect harmony with its identity.